The Singapore Tourism Board has launched an advanced interactive digital guide featuring augmented reality and green transit mapping to promote sustainable eco-tourism and cultural heritage.

The Singapore Tourism Board (STB) has officially launched 'Green-SG,' an advanced interactive digital travel guide designed to promote sustainable eco-tourism, cultural heritage, and green transit options across the city-state. The mobile platform utilizes augmented reality (AR) technology, real-time carbon footprint calculators, and interactive heritage mapping to provide travelers with an immersive, environmentally conscious exploration of Singapore's diverse neighborhoods, parks, and historical landmarks.

The digital guide's primary feature is an interactive, low-carbon transit mapping system that encourages visitors to explore the city using Singapore's world-class public transport network, walking paths, and bicycle trails. Users can input their destinations to receive optimal routes that minimize their environmental impact, with integrated ticketing and shared-bicycle renting services. The app's carbon calculator tracks the carbon savings achieved by choosing green transit options over private transport, rewarding eco-conscious travelers with digital vouchers for local sustainable businesses.

Additionally, 'Green-SG' incorporates sophisticated AR technology to bring Singapore's rich cultural heritage and lush biodiversity to life. When walking through historic districts like Chinatown, Little India, or Kampong Glam, users can point their smartphones at designated heritage buildings to view historical overlays, historical photographs, and listen to multi-lingual audio stories about the communities who shaped the city. In nature reserves and gardens, the AR feature acts as an interactive field guide, identifying native plant and wildlife species in real time.

The STB highlighted that the launch of 'Green-SG' is a key component of Singapore's broader 'Green Plan 2030,' which aims to establish the city-state as a leading, sustainable global destination. By combining technological innovation with environmental stewardship and cultural preservation, the guide empowers travelers to make responsible choices that support local communities and protect natural ecosystems. The app has received high praise from travel associations and eco-tourists for its seamless user experience and creative integration of cultural education.